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    NEWS

    Off White to Vuitton.

    Designer Virgil Abloh is now the new creative artistic director of menswear at fashion mogul, Louis Vuitton.

    Off- White founder, Kanye West’s creative director, and now new creative director of menswear at Louis Vuitton. Virgil Abloh has officially announced his at position at the fashion house and sees it as “ kind of the ultimate collaboration”.

    Louis Vuitton is one of the oldest and most recognizable luxury brands. Which makes it's collaborations with streetwear popular designer, Abloh a surprise. Luxary brand lovers and street wear lovers are excited to see what Abloh will bring to the table of Vuitton. “This opportunity to think through what the next chapter of design and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams,” Abloh said.

    The Off-White designer said he’s already laid the groundwork to be successful at Vuitton. This means reconsidering how the brand engages with politics, how it will release product, right down to the details of its runway shows. Abloh is said to have already complied an eight page brand manual to define new codes at LV.

    As fashion changes from designer to streetwear, Abloh is Vuitton’s credibly to cool. Not only will they be adopting streetwear into the brand, Abloh is the first black artist director at Louis Vuitton. Fashion finally seems to be changing and hiring Abloh and his culture is a step in the right direction.