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  • Something has shifted. Something between The East and The West. There’s a New Frontier and there’s a New Citizenship. L.A Tokyo Moscow London Shanghai Bucharest Bangkok Milan NewYorkCity Seoul Paris Zurich Madrid Berlin Beijing. Aserican are from Everywhere. Aserica. It's Asia - America - and the Whole World in between.

    NEWS

    Léa Seydoux and Michael Pitt for Rag&Bone.

    ASERICA introduces Rag&Bone's latest campaign, in which legendary photographer Glenn Luchford captures the two actors in the streets of New-York.

    After Kate Moss and Miranda Kerr, New-York fashion brand Rag&Bone introduces Léa Seydoux and Michael Pitt as stars of their automn/Winter 2013 collection. “Born” in New-York in 2002, the brand has establish itself by combining it’s English roots with a certain New-York edginess. The two founders, English born Marcus Wainwright and David Neville, redefine urban style, insisting on the importance of quality and details, hiring expert craftmen. In 2010 the pair were bestowed the prestigious “Menswear Designers of the year” by the Council of Fashion Designers of America (CFDA). In 2012, after having opened six stores in New-York and one in Tokyo, they took over Europe and Asia, with a flagship store opening in London and one in Seoul.