Léa Seydoux and Michael Pitt for Rag&Bone.

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ASERICA introduces Rag&Bone's latest campaign, in which legendary photographer Glenn Luchford captures the two actors in the streets of New-York.

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After Kate Moss and Miranda Kerr, New-York fashion brand Rag&Bone introduces Léa Seydoux and Michael Pitt as stars of their automn/Winter 2013 collection. “Born” in New-York in 2002, the brand has establish itself by combining it’s English roots with a certain New-York edginess. The two founders, English born Marcus Wainwright and David Neville, redefine urban style, insisting on the importance of quality and details, hiring expert craftmen. In 2010 the pair were bestowed the prestigious “Menswear Designers of the year” by the Council of Fashion Designers of America (CFDA). In 2012, after having opened six stores in New-York and one in Tokyo, they took over Europe and Asia, with a flagship store opening in London and one in Seoul.