James Franco’s Odyssey for 7 All Man Kind.
The multitalented actor, artist, director and fiction writer James Franco is signing his third campaign for the LA denim brand 7 for All Mankind. Inspired by the poetry of William Blake, Franco is taking an interactive approach as the film’s ending has been determined by fans votes through Facebook. His lens explores a concept of love and connectivity in the form of an odyssey. The set: a weding on a California beach, shining with youth and light. The result: an arty film whose characters fate is on the viewer’s hands. A definite love affair between Fashion and Cinema.