The highly recognized photographer, Juergen Teller was enlisted to shoot the Spring/Summer 18 campaign for the British skate wear brand Palace. Palace was launched in 2010 and has always had an unique approach to showcasing their collections. This upcoming season, they collaborated with models Blondey McCoy, Lucien Clark and surrounded them with Teller's signature mark; ceramic plates.

Jürgens surname, Teller, translates as plate from German and it has his inspired him to incorporate plates into many of his works. The photos have models wearing the newest skate wear collection while either standing on, kneeling, or holding plates in a dirty city back alley.