• NEWS
  • MORE
  • Something has shifted. Something between The East and The West. There’s a New Frontier and there’s a New Citizenship. L.A Tokyo Moscow London Shanghai Bucharest Bangkok Milan NewYorkCity Seoul Paris Zurich Madrid Berlin Beijing. Aserican are from Everywhere. Aserica. It's Asia - America - and the Whole World in between.


    Foreign Concept.

    Designer Barragán shoots his Spring/Summer 18 campaign on the streets of Mexico.

    Like many designers before him, Victor Barragán has been inspired by his heritage and is using his home country of Mexico as the back drop to his Spring/Summer 18 collection. He currently lives and works with his label, Barragán, in New York but has made the trip to his mothers hometown of Xochimilco – located in the south of Mexico with his SS18 collection and a group of models to shoot the campaign.

    He worked closely with his friend, Maria Osado and models form her independent agency Gürerxs, and with photographer June Canedo, who is a long time collaborator with the label.
    To Candeo, it was important to shoot in Mexico. “America has been changing for a long time and industries like fashion should reflect that change, we need more Central and South American voices!”