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    NEWS

    Faces of Fame.

    HUGO by Hugo Boss features M.I.A and Tony Ward shot by Harley Weir to showcase their AW17 collection.

    HUGO by Hugo Boss has enlisted a crew of eleven creatives to feature in the AW17 collection campaign. HUGO is currently showcasing rapper M.I.A, male model Tony Ward, actor Jamie Campbell Bower, social media starlets Lisa and Lena. As well as seasoned models like Paul Hameline, Manami Kinoshita and Jamie Bochert. These famous faces were shot by none other then photographer Harley Weir.
    The setting for the campaign was shot at an old fairground in California and the collection selection and styling by Vanessa Reid drew inspiration from David Lynch’s twisted ideas of America from the likes of Crazy Clown Time, Twin Peaks and Wild at Heart. In addition to photography, the creatives were featured in short videos either getting into character like Tony Ward acting as a circus performer or showing their personalities like M.I.A explaining why she adores the colour orange. The photos and videos have been teased on HUGO by Hugo Boss’ official Instagram page.