Stella Mccartney does not shy away from making sustainability a central driving force behind her fashion designs. Having never used fur or leather in her collections and being actively involved in the investment of new sustainable technologies and conversation charities, it is no secret that McCartney places great emphasis on giving fashion an ethical component. McCartney recently collaborated with Adidas for her AW18 collaborative collection. This new collection has a very sporty quality to it. In a shoot with photographer Dean Davies, models are seen lounging in sportswear with various streaks of color. The clothes enlist climaheat technology, giving maximum warmth with minimal amounts of layers, allowing for a sleek minimal look in the colder seasons of the year. The material are made up of recycled polyester and organic cotton. McCartney explains it as ‘ fashion, but with a conscience.’