The Summer 2017 ad campaign has appointed a new flood of characters to Dior Homme. The international team is comprised of American rapper A$AP Rocky, British new romantics Boy George, American actor Rami Malek and Model Ernest Klimko. The campaign showcases a pool of creativity from music, cinema, and fashion. Each member of the cast plays an represents a unique part of the creative scene for the campaign- which were shot by Willy Vanderperre and styled by Oliver Rizzo.