NEWS
Campbell Abby for Nike.
Campbell Abby Photographs Nike’s new Tech Pack Collection celebrating diversity.
Nike has recently commissioned photographer and filmmaker Campbell Abby to cast and photograph the new Tech Pack collection. The models featured display a new age of gender equal and gender neutral identity representation. The models are all signed under Campbell’s Nii Agency collective which focuses on non-heteronormative fashion and PoC (people of Color) representation. The agency was started to tackle the issue of diversity in the fashion industry in order to allow for a more inclusive display of identity. The photographs of the Tech Pack collection show a genderfluid styling and thus, confront traditional white heteronormative conceptions of beauty.