Nike has recently commissioned photographer and filmmaker Campbell Abby to cast and photograph the new Tech Pack collection. The models featured display a new age of gender equal and gender neutral identity representation. The models are all signed under Campbell’s Nii Agency collective which focuses on non-heteronormative fashion and PoC (people of Color) representation. The agency was started to tackle the issue of diversity in the fashion industry in order to allow for a more inclusive display of identity. The photographs of the Tech Pack collection show a genderfluid styling and thus, confront traditional white heteronormative conceptions of beauty.