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    A$AP Rocky’s Creative Impact.

    Milennial artist A$AP Rocky is MTV Labs’ new Creative Director.

    It was recently revealed that MTV Labs, a new “creative incubator” which is part of MTV’s parent company Viacom, named A$AP Rocky as its new Creative Director. Rocky brings his creative swag along with his own creative company AWGE to produce original content that will push boundaries and experiment with exciting new formats for branded content for advertisers.

    Niels Schuurmans, EVP and Chief Creative Officer, Viacom Velocity, said in a press release about A$AP Rocky’s new appointment, "What was so compelling to us is his authentic love for fans and the MTV brand, along with his desire to collaborate with us and our marketing partners to develop ideas that drive real cultural impact.”

    A$AP Rocky’s creative presence is definitely on the up and up this year as he is also the face of Dior Homme’s autumn-winter 2016 - 2017 collection after dropping lines like”I love you Dior” in his single “Fashion Killah”.