For the second time, Gucci teams up with Spanish artist and Illustrator Ignasi Montreal. The campaign paintings are a mesh of a digital daydream and a modern world. The works encourage viewers to explore Alessandro Michele’s gucci clad imagination. Michele and Monreal have collaborated to create the ultimate mythical universe where Gucci knights take Google map to lead quests, ladies recline by lilly ponds in reference to Nick Cave and Kylie Minogue’s Where The Wild Roses Grow and John Everet Millais’ Ophelia, and where futuristic sunglass wearing sphinx roam.
The Campaign is set to roll out in January 2018.